Wormageddon: a global stunt that had fans scouring the entire planet on an epic quest to find all the worm battle sites.

The activation included 14 locations from the hills of Malibu to the remote beaches of Brazil to a windmill in the Netherlands among others. In each of the locations, a life-sized sculpture of Rick and Morty characters with the worm breaking through the surface was planted for fans to discover. The very first fans to arrive at each location were awarded the sought-after golden Rick heads and championed in the global conversation unfolding online.

Brand partnerships in key locations helped bolster reach including State Farm in Atlanta, Adidas in London, Green Hydrogen in Chicago and Samsung in Las Vegas.